Online Marketing: Tools & Techniques - Website Design Company

Online marketing or online advertisement is a form of marketing that can be done only over the internet. Some examples of online marketing are banner ads, keyword related ads on search engine result pages (SERPs), dynamic ads, online classified ads, blogging, email marketing, social media ads etc.

Online marketing is also known as internet marketing or e-marketing.

What are the advantages?

• Marketers can publish promotional content anytime, anywhere. All you need is an internet enabled computer to promote your business.
• Quite cheaper compared to print/TV ads.
• Marketers can measure the success of online marketing campaign easily using Google Analytics.
• Brand marketing gurus can engage with a specific segment of audience. For example- A sports equipments company can target 15-30 age group consumers using Pay-Per-Click (PPC) campaign.
• Using keyword research tools it?s easier to know what your target customers want and then you can place the ads on proper search engine result pages. Print media and television don?t provide such flexibility.

Types of internet/online marketing and their respective methods of utilization

• Display ad- You can post banner ads/dynamic ads on third party websites/blogs to attract their visitors towards your website and increase business.
• SEM (search engine marketing)- It?s a form of marketing that tries to promote websites by escalating their visibility on SERPs. It can be done using non paid SEO techniques and paid contextual advertisement. For instance, you can insert important keywords in your website to help Google find it quickly and publish articles on reputed blogs to acquire quality links.
• SMM (social media marketing)- It?s the process of gaining consumers? attention via social media websites such as Facebook, Twitter, Google+ etc. For instance, you can create a fan page and publish regular updates about your company to increase sales.
• Email marketing- Directly sending a promotional mail to mass audience. For example, when you launch a new service, you can send a customized mail to all your loyal and potential customers informing them about the benefits of your service and pricing details.
• Referral marketing- It?s the process of promoting a product/service to new consumers through referrals. For instance, if you are launching a new ecommerce site, give an ad like this in your site ?refer 5 of your friends to join our site and get $2 gift coupon for each successful referral.? Since people trust their dear ones? suggestions, your site will immediately get some positive response.
• Affiliate marketing- It?s a marketing strategy where you must take help from one or more affiliates and give them rewards for their efforts to bring new customers to your site.
• Inbound marketing- For inbound marketing, you have to create informative content and share it freely over internet to convert prospective customers into regular buyers. For instance, if you run a web design company, share latest web design and development related news in your blog to establish your expertise and encourage readers to check the services you offer.
• Video marketing- For video marketing, you need to create engaging videos that will encourage buyers to visit your site to get more information/purchase option. For instance, if you have developed a game, you can create a demo video and upload it on YouTube to create a buzz in the market. You can also upload the video on your website?s homepage for customer interaction.

If I am starting an online marketing campaign, what are the payment models?

Generally, advertisements can be purchased in three ways- CPM, CPC and CPA.

• CPM stands for Cost per ?mille?, alternatively known as CPT or cost per thousand. ?Mille? is in fact a Latin word meaning thousand. CPM is a common parameter in advertising and it is the result obtained by dividing the price paid for placing an ad by the count of the impressions generated. Impression means estimated views of the ad which is expressed in thousands.
• CPC or Cost Per Click, alternatively known as PPC or Pay Per Click. In this online marketing payment model advertisers are required to pay the ad publisher (mostly the particular website owner) once the viewer clicks on the keyword targeted advertisement. The ads are placed on Search Engine Result Pages (SERPs) and websites.
• CPA or Cost Per Action, alternatively known as Pay Per Action. This performance based pricing model is used by the affiliate marketers when they are ?selling? a product/service of a third party through publishing ads in their (the affiliates?) websites. The advertiser pays the ad publisher or the affiliate marketer when an action such as purchase or form submission is completed. For instance, if your affiliate is running an ad of your site ?Buy iPod at 20% discount from xyz.com? then you have to pay him for every customer coming to your website clicking on that ad and actually buying something.

Is there any disadvantage?

• The competition in the market is extremely high. By the time people notice your banner ad or PPC; they may have gone through several other ads and taken a buying decision.
• Since prices of your products/services are often revealed through ads, your competitors can start offering lower rates.
• Distributing timely information is very important and to do that you need a dedicated online marketing team. For instance, some companies send ?24 hour sales? promotional e-mails to the consumers to boost revenue overnight.
• Online marketing is completely dependent on technology. If your server is down, you may lose thousands of potential buyers.
• As you already know, online marketing is powered by internet. If your target consumers are not very internet savvy, they will never notice your marketing campaign.

Online marketing might have some disadvantages, but it is worth a try due to its tremendous reach, given the increasingly tech savvy consumer base. People are spending a lot of time browsing the net to search for relevant information, suitable products/services, or simply to get connected through social networking. So it?s indeed wise to leverage the internet for boosting your visibility factor. This strategy pays off in the long run for small, medium and even large businesses. However, to get the most out of your online marketing strategies, hire professional online marketers to maximize return on investment.

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Source: http://www.webguru-india.com/blog/online-marketing-tools-techniques/

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The effective collective: Grouping could ensure animals find their way in a changing environment

The effective collective: Grouping could ensure animals find their way in a changing environment

Friday, February 1, 2013

For social animals such as schooling fish, the loss of their numbers to human activity could eventually threaten entire populations, according to a finding that such animals rely heavily on grouping to effectively navigate their environment.

Princeton University researchers report in the journal Science that collective intelligence is vital to certain animals' ability to evaluate and respond to their environment. Conducted on fish, the research demonstrated that small groups and individuals become disoriented in complex, changing environments. However, as group size is increased, the fish suddenly became highly responsive to their surroundings.

These results should prompt a close examination of how endangered group or herd animals are preserved and managed, said senior researcher Iain Couzin, a Princeton professor of ecology and evolutionary biology. If wild animals depend on collective intelligence for migration, breeding and locating essential resources, they could be imperiled by any activity that diminishes or divides the group, such as overhunting and habitat loss, he explained.

"Processes that increase group fragmentation or reduce population density may initially appear to have little influence, yet a further reduction in group size may suddenly and dramatically impact the capacity of a species to respond effectively to their environment," Couzin said. "If the mechanism we observed is found to be widespread, then we need to be aware of tipping points that could result in the sudden collapse of migratory species."

The work is among the first to experimentally explain the extent to which collective intelligence improves awareness of complex environments, the researchers write. Collective intelligence is an established advantage of groups, including humans. As it's understood, a group of individuals gain an advantage by pooling imperfect estimates with those around them, which more or less "averages" single experiences into surprisingly accurate common knowledge. For instance, the paper in Science cites a 1907 study that predicted with near precision the weight of an ox based on the estimates of 787 people.

With their work, Couzin and his coauthors uncovered an additional layer to understanding collective intelligence. The conventional view assumes that individual group members have some level of knowledge albeit incomplete. Yet the Princeton researchers found that in some cases individuals have no ability to estimate how a problem needs to be solved, while the group as a whole can find a solution through their social interactions. Moreover, they found that the more numerous the neighbors, the richer the individual ? and thus group ? knowledge is.

These findings correlate with recent research showing that collective intelligence ? even in humans ? can rely less on the intelligence of each group member than on the effectiveness of their communal interaction, Couzin said. In humans, research suggests that such cooperation would take the form of open and equal communication among individuals regardless of their respective smarts, he said.

The researchers placed fish known as golden shiners in experimental tanks in groups as low as one and as high as 256. The tanks featured a moving light field that was bright on the outer edges and tapered into a dark center. To reflect the changing nature of natural environments, they also incorporated small patches of darkness that moved around randomly. Prolific schoolers and enthusiasts of darkness, the golden shiners would pursue the shaded areas as the researchers recorded their movement using computer vision software. Although the fish sought the shade regardless of group size, their capability to do so increased dramatically once groups spanned a large enough area.

The researchers then tracked the motion of individual fish to gauge the role of social influence on their movement. They found that individuals adjusted their speed according to local light level by moving faster in more brightly lit areas, but without social influence the fish did not necessarily turn toward the darker regions. Groups, however, readily swam to dark areas and were able to track those preferred regions as they moved.

This collective sensing emerged due to the coherent nature of social interactions, the authors report. As one side of the group slowed and turned toward the shaded area, the other members did as well. Also, slowing down increased density and resulted in darker regions becoming more attractive to these social animals.

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Princeton University: http://www.princeton.edu

Thanks to Princeton University for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

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Source: http://www.labspaces.net/126585/The_effective_collective__Grouping_could_ensure_animals_find_their_way_in_a_changing_environment

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Sunny with a Chance of Sprinkles: Crock-Pot Series: Apple Cider

I'm breaking the rules a little this week and offering up a little crock-pot drink recipe that's actually a big favorite around here. It all started with Halloween. Before we went trick or treating, Cory told me to put the apple juice, etc. in the crock-pot. When we came home, we were welcomed to the enticing aroma of cinnamon and apples. As if the smell alone didn't warm us up enough, the warmth of the cup of cider defrosted our cold little fingers, and our bodies were immediately warmed the second the cider touched our lips. I don't say this very often, but this was a fabulous idea on Cory's part.
Recipe:

+ 1 jug of apple cider
+ 2-3 cinnamon sticks
+ A dash of ground cinnamon
+ 1 tsp vanilla
+ 2 tbsp sugar

Source: http://www.sunnywithachanceofsprinkles.com/2013/01/crock-pot-series-apple-cider.html

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Inside a solar eruption: NASA's SDO provides first sightings of how a coronal mass ejection forms

Feb. 1, 2013 ? On July 18, 2012, a fairly small explosion of light burst off the lower right limb of the sun. Such flares often come with an associated eruption of solar material, known as a coronal mass ejection or CME -- but this one did not. Something interesting did happen, however. Magnetic field lines in this area of the sun's atmosphere, the corona, began to twist and kink, generating the hottest solar material -- a charged gas called plasma -- to trace out the newly-formed slinky shape. The plasma glowed brightly in extreme ultraviolet images from the Atmospheric Imaging Assembly (AIA) aboard NASA's Solar Dynamics Observatory (SDO) and scientists were able to watch for the first time the very formation of something they had long theorized was at the heart of many eruptive events on the sun: a flux rope.

Eight hours later, on July 19, the same region flared again. This time the flux rope's connection to the sun was severed, and the magnetic fields escaped into space, dragging billions of tons of solar material along for the ride -- a classic CME.

"Seeing this structure was amazing," says Angelos Vourlidas, a solar scientist at the Naval Research Laboratory in Washington, D.C. "It looks exactly like the cartoon sketches theorists have been drawing of flux ropes since the 1970s. It was a series of figure eights lined up to look like a giant slinky on the sun."

More than just gorgeous to see, such direct observation offers one case study on how this crucial kernel at the heart of a CME forms. Such flux ropes have been seen in images of CMEs as they fly away from the sun, but it's never been known -- indeed, has been strongly debated -- whether the flux rope formed before or in conjunction with a CME's launch. This case shows a clear-cut example of the flux rope forming ahead of time. Vourlidas is a co-author, along with Spiro Patsourakos and Guillermo Stenborg, of a paper on these results published in the Astrophysical Journal on Jan. 31, 2013.

Spotting such a foreshadowing of a CME could help scientists develop ways to predict them, says Dean Pesnell, the project scientist for SDO at NASA's Goddard Space Flight Center in Greenbelt, Md. "By telling us when and where flux ropes will erupt," Pesnell says. "SDO helps us predict a major source of space weather."

Scientific research is always a dance between hypothesis and experimental confirmation, and the history of the flux rope is no exception. Plasma physicists suggested that such coils of magnetic field lines were at the heart of flares in the 1970s and spacecraft near Earth provided in-situ measurements that occasionally traced out helical structures inside CMEs. Later, the flux ropes were spotted in images of CMEs captured by the joint ESA/NASA Solar Heliospheric Observatory (SOHO) -- which launched in 1995 -- using the mission's Large Angle and Spectrometric Coronagraph (LASCO), a telescope that blocks out the bright light of the solar disk in order to better see the tenuous corona around it. They are now a regular appearance on coronagraph and heliospheric imaging observations.

When it came to watching them form in a CME, however, the task was much harder. Since CMEs can form quite suddenly -- known as impulsive CMEs -- the associated flux ropes are smaller and closer to the surface, making it difficult to spot them amongst the many structures in the corona.

In the absence of direct observational evidence, theorists have produced two theories based on general physics of plasmas and magnetic fields of how and when the flux rope might form. In one, the magnetic structure of the rope exists before the CME, and as it evolves over time it twists and kinks becoming increasingly unstable. Eventually it erupts from the sun, releasing enormous amounts of energy and solar plasma. In the second version, the CME erupts when looping magnetic field lines are severed from the sun's surface. While the great blob of solar material streams off the sun, the fields reconnect with each other to form a classic flux rope shape.

"In this case, we saw this big eruption on July 19," says Vourlidas. "We wanted to analyze the eruption and we started going back in time -- a few minutes, then an hour, then eight hours. And then we saw it. A flux rope that looked just like the cartoons scientists have been drawing for decades."

Vourlidas credits this first sighting to three things. First, the team looked far enough back in time, when previous searches have often only looked a few minutes back. Second, the sun obliged its viewers with the perfect angle at which to see the tell-tale loops of the flux rope. SDO's cameras could look right down the center of the rope, like looking down the tunneled center of a slinky. Third, AIA's cameras capture imagery that no other cameras do: light at the 131 Angstrom wavelength, which shows solar material heated to temperatures of 10,000,000 K (18,000,000 F / 10,000,000 C). In images of the same region at the same time showing cooler material, the flux rope doesn't show up at all. AIA scientists chose to include a filter to view this unprecedentedly high temperature because they posited that flares could heat the corona to those temperatures. Apparently the same incredibly hot plasma helped highlight the flux rope that would later give rise to a CME.

Over the course of the next eight hours after the July 18 flux rope formed, the rope did show up faintly in images of cooler material, suggesting that the hot material from the flare cooled down over time as the flux rope also rose in space. Then eight hours later, on July 19, the material got hot again, the region flared, and the flux rope escaped into space.

"We could verify that the flux rope was there in the coronagraph from SOHO. We could see the typical slinky structure with multiple round loops inside it," says Vourlidas. "We looked at it with other NASA telescopes, too. We looked at it with everything we've got. It's a wonderful time to be a solar physicist, because thanks to the large number of telescopes we have in space at the moment, we can see things like this from every angle."

Vourlidas says that images from NASA's Solar Terrestrial Relations Observatory (STEREO) also helped with analysis. Since the two STEREO spacecraft observe the sun from a different perspective than does SDO, the team got a top-down view of the flux rope with STEREO-A's EUV Imager, which helped unravel the 3-D structure of the flux rope. The foot points of the rope touched in widely separated areas of the solar surface -- an interesting structural development in of itself that is worth further study.

The team will certainly look for other examples in the images of the hottest plasma, searching for evidence of pre-formed flux ropes further back in time. But even one such example of direct evidence adds an important step to the constant scientific cycle of theory and observation, helping refine and improve the theories of what causes these giant explosions on the sun.

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Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/space_time/nasa/~3/k7EPC4ymbr0/130201092746.htm

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California Lawsuit Claims Frozen Pizza Could Cause Cancer | KTLA 5

SAN DIEGO ? A battle over frozen pizza will soon heat up in a San Diego courtroom.

A mother of two says ?Stouffer?s? and ?California Pizza Kitchen? are placing profits above public health.

She says trans fat is a quote a ?toxic carcinogen? and that the frozen pizzas are putting her kids health at risk.

The woman is asking for $5-million in damages.

Nestle, which owns the Stouffer?s and CPK frozen pizzas, says the ingredients are in compliance with FDA and USDA regulations.

Source: http://ktla.com/2013/01/30/california-lawsuit-claims-frozen-pizza-could-cause-cancer/

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Tornadoes rip central, southeast U.S., at least one dead

(Reuters) - Severe weather hit the central and southeast United States on Wednesday, with tornadoes ripping through Mississippi, Indiana and Tennessee, killing at least one person.

The National Weather Service said twisters touched down in Sardis, Mississippi, and heavily damaged homes in Solsberry, Indiana, wiping out power in the surrounding areas. At least one tornado was reported in the mid-section of Tennessee.

In north Nashville, a man died when a tree fell on his garage apartment, according to Jeremy Heidt, spokesman for the Tennessee Emergency Management Agency.

"We have trees down all over the place," said Brittney Coleman, a meteorologist with the National Weather Service in Nashville.

Buildings and homes in nearby suburbs were damaged by the storm that cut a 4.6 mile-long path that was 150 yards wide through the center of Mt. Juliet, about 20 miles east of Nashville.

In Indiana, about 11,900 customers in center of the state were without electricity because of the storm, utilities said.

Piles of debris and downed power lines blocked roadways in Indiana, including State Road 45 in southwestern Monroe County and State Road 43, which was closed from Solsberry to Hendricksville.

Power outages and damaged homes were reported in at least 10 counties in Mississippi, mostly in the northern part of the state.

Forecasters said the violent weather was expected to barrel east throughout the day, bringing with it damaging winds of up to 70 miles per hour (113 km/h), hail and possibly more tornadoes.

The storms will drive down the morning's warmer temperatures with chillier air following in their wake, said meteorologist Dan Depodwin on Accuweather.com.

(Reporting by Susan Guyett in Indiana, Tim Ghianni in Tennessee, Emily Le Coz in Mississippi; Writing by Barbara Goldberg; Editing by Maureen Bavdek and David Gregorio)

Source: http://news.yahoo.com/twisters-mississippi-indiana-more-forecast-wednesday-152938895.html

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Barry Bonds' estate for sale: $25 million

TODAY real estate contributor Barbara Corcoran provides peeks inside some of the celebrity homes on the market across the country, from Ashton Kutcher's L.A. bachelor pad to Barry Bonds' 17,000-square foot mansion.

By Barbara Corcoran, TODAY contributor

This week in celebrity real estate, Barry Bonds looks to unload his Los Angeles estate for $25 million and?Ashton Kutcher's former bachelor pad is back on the market for $2.85 million.

Barry Bonds' estate, Los Angeles
For sale: $25 million

Zillow

Barry Bonds' home features a gourmet kitchen.

Digs like this make being under house arrest, as Bonds was sentenced to back in 2011 but is fighting, seem pretty appealing. Bonds bought the 17,000-square-foot mansion on 2.56 acres back in 2002 for $8.7 million. Neighbors in this ritzy Beverly Park neighborhood include Denzel Washington and Reba McEntire. The interior has truly soaring ceilings ? some as high as 30 feet ? travertine tile work, and hand-painted murals. There?s a gourmet kitchen, home theater, home office with leather wall upholstery. The Mediterranean-style estate comes with a guesthouse, pool, spa and cabana and an outdoor kitchen on the massive patio. The seven bedroom, 13 bathroom home is entirely controllable by iPad.

Ashton Kutcher's former bachelor pad, Los Angeles
For sale: $2.85 million?

Trulia

Ashton Kutcher's former bachelor pad is back on the market. Listing price: $2.85 million.

Ashton Kutcher?s former bachelor pad has hit the market for $2.85 million.?The star of ?That '70s Show? owned the home before he married Demi Moore and sold it in 2011, a few years after they wed.?Kutcher and his father did extensive renovation work on the property, reportedly expanding the square footage from just over 2,000 square feet to more than 3,400.?The two-story, four bedroom, 4.5 bathroom home has an open floor plan with high ceilings, large windows, a professional home theater and a two-story wine tower that accommodates a 210-bottle collection.?Sliding glass doors lead to the lush and private backyard with a three-tiered cascading waterfall and infinity edge pool and spa.

Serena Williams' Los Angeles home
For sale: $1.85 million

Trulia

Tennis superstar Serena Williams has listed her Los Angeles condo at $1.85 million.

Tennis superstar Serena Williams has put her Wilshire Boulevard pad on the market for $1.85 million. Williams apparently used this light and fresh condo as a pied-a-terre; she bought the 2,400-square-foot home in 2002 for $1.275 million. (Four years later, she plunked down over $6.6 million on a massive, seven-bedroom Bel Air mansion.) This two bedroom, 3.5 bathroom home has an open floor plan, hardwood floors, balconies and walls of windows with sparkling city views. The full-service building offers a concierge, valet, pool/spa, gym, rec room, and wine storage.

Howie Mandel's Malibu mansion
For sale: $7.75 million

Trulia

Howie Mandel's Malibu mansion has views of the Pacific Ocean.

The king of game show hosts has put his Malibu manse back on the market for a cool $7.75 million.?That?s $500,000 more than he listed it for back in December 2011.?Located in the prestigious Point Dume area, this architect-designed, Cape Cod-inspired mini-compound sits on over an acre of land with panoramic Santa Monica ocean views.?The main living area includes a double-height formal living and dining rooms, both with French doors.?The large open kitchen has a center island.?The elegant but comfortable style has a seamless indoor/outdoor flow.?The five bedroom, 5.5 bathroom home also a theater, an office, a gym and a guesthouse.?The flat lot includes expansive lawns, a huge patio and infinity pool.

Source: http://lifeinc.today.com/_news/2013/01/31/16743151-barry-bonds-estate-listed-at-25-million

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