Weekly PR Highlights | March Communications

First Impressions of the Newest Social Site: Pheed

SocialMediaToday ? October 14, 2012

This article discusses the latest social media site called Pheed. What sets this site apart from the big names like Facebook, Twitter and Instagram? The premise is to encourage users to create original content like video, audio, text, or pictures. Users have the option to create a free account or upgrade to a premium account that allows you to charge others to subscribe to your Pheed.

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6 Ways to Create Content that Catches Attention

Content Marketing Institute ? October 15, 2012

Who would have known a letter to the British Army Colonel could have prevented the Americans from winning their first major victory in the Revolutionary War? This article discusses the importance of creating content that matters and that will grab the attention of your prospects and customers. ?It also highlights six ways to make content more meaningful.

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3 PR Tips from Facebook?s Tech Communications Leader

PRNews.com ? October 16, 2012

As a former tech reporter and now Facebook?s Tech Communication leader, Jonny Thaw has experience on both the reporting and PR side of things. In this article, he provides three quick tips for those in tech PR, which include: taking the time to segment your audience, don?t ignore traditional PR methods and communicate within your own enterprise.

Google+ for businesses

Ragan.com ? October 17, 2012

Did you know Google+ may be the most significant social network for business PR and marketing? This article discusses the importance of using the platform and how it has changed the way online monitoring, customer relations and viral PR work. Shel Holtz, a principal at Holtz Communication and Technology, has created an on-demand training module that teaches you what Google+ can do for your business.

Online Advertising Spend Converging with Print Levels in U.S.

Fast Company ? October 17, 2012

This article discusses the recent report by the Interactive Advertising Bureau and PwC that found that by the end of 2012 online ad spending will be greater than its print counterpart. The report found the first half 2012 online spending was up 14 percent to $17 billion. According to eMarketer, the big winner of the online market will be Google, who is expected to make $15.41 billion in advertising revenue in the coming year.

Source: http://www.marchpr.com/blog/2012/10/weekly-pr-highlights-24/

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