Lionsgate Sacrifices ?Abduction? To Test Simultaneous Facebook/DVD Release

When you're in charge of getting people to rent a move like Abduction, with its Metacritic score of 25 and a truly remarkable 4% on Rotten Tomatoes, what can you really do? The answer: whatever the hell you want. Short of stuffing free money into every box, few things could really help this one take off ? so you might as well experiment, right? And experiment they shall. Throwing Abduction to the sharks for the sake of testing their teeth, Lionsgate is releasing the film on DVD and Facebook simultaneously.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/sGRpBME0mgI/

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