You are correct, SaaS solutions are fragmented and small business user needs are very diverse.
I believe that we will see three trends that will address this concern as the market is maturing:
1) Solutions to integrate processes at the applications and data levels
2) Development of packages that include a mix of bets of breed applications with the objective of serving very specific industry needs ( for dentists, lawyers...)
3) Emergence of fully integrated suites for SMBs. Solutions such as NetSuite, BrightPearl, Zoho or WorkETC are already seeing a lot of success at doing this
How do you see the market evolving?
Christophe
GetApp.com
Source: http://www.bizsugar.com/Technology/small-business-cloud-applications-forecasts-in-2012/
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