Friday, August 10, 2012

What cars do the 1 percent drive: Rolls-Royces or Honda Accords?

Families in the wealthiest Zip Codes typically drive family cars, not Rolls-Royces. Here's a look at their Top 10 favorites. ?

By Richard Read,?Guest blogger / August 10, 2012

Rolls-Royce Royce Motor Cars CEO Torsten M?ller-?tv?s unveils the Phantom Series II for the first time in North America at the New York International Auto Show in April. The luxury automaker enjoyed its best sales year last year in the company's 107-year history, but is Rolls-Royce what wealthy Americans drive?

Jim Sulley/Rolls-Royce Motor Cars/File

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When you think of the wealthy -- if you do -- what do imagine them driving? A Porsche 911? A Lamborghini Gallardo? An old-school Rolls-Royce??

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Eh, not so much.

Sure, six-figure supercars are the province of the uber-rich, but by and large, America's wealthy families drive fairly mainstream vehicles. That news comes from?TrueCar, which rounded up the ten most popular cars in our wealthiest ZIP codes.

The company began by identifying those ZIP codes based on data from the Internal Revenue Service. At the top of the list, we find 10274 -- lower Manhattan -- with an average income of $5.7 million. That's followed by Fisher Island, Florida (33109); downtown Chicago (60604); Atherton and Century City, California (94027 and 90067); New Vernon, New Jersey (07976); Greenwich, Connecticut (06831); Palm Beach, Florida (33480); Medina, Washington (98039); and finally, Ross, California (94957), boasting an average income of $497,000?.

TrueCar then used that data to pull the most popular vehicles sold to residents of each ZIP code. The findings were occasionally surprising:

  • In the wealthiest ZIP code, the?Honda Accord?was the third most popular car, falling behind the Mercedes-Benz E-Class and the BMW X5. The?Honda?CR-V?came in at #5.
  • The only top-five car approaching the six-figure range in any locale was the?Mercedes-Benz S-Class. The?Porsche Panamera?appeared in one ZIP code -- in Fischer Island's #5 spot.?
  • Of all ten ZIP codes, Chicago seemed the most down-to-Earth: the eminently affordable Volkswagen Jetta was the most popular ride there, followed by the?Honda CR-V,?Jeep?Grand Cherokee, Toyota Camry, and Honda Civic.
  • Jeep?was the only Detroit brand to make any of the top-five lists: the Wrangler was hugely popular in Greenwich, and the Grand Cherokee was a winner there, too, as well as Chigago.
  • Less surprising was the fact that the Toyota?Prius?took the #1 or #2 spot in all three California ZIP codes.

When all was said and done, TrueCar compiled all that data to come up with a list of the most popular cars in America's ten wealthiest ZIP codes. Interestingly, eight of the ten are priced below $40,000. The models that didn't make the list are almost as interesting as those that did:

10. BMW X5
9. Toyota Camry
8. Honda Accord
7. Honda?CR-V
6. Volkswagen Jetta
5. Toyota Prius
4. Lexus RX
3. Mercedes-Benz C-Class
2. BMW 328

And the most popular car in America's wealthiest ZIP codes is the...

1. Mercedes-Benz E-Class

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Source: http://rss.csmonitor.com/~r/feeds/csm/~3/XpuYVQC9znU/What-cars-do-the-1-percent-drive-Rolls-Royces-or-Honda-Accords

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